On Goal Selection

Aug 13, 2019
What’s behind a goal? Is it born out of expertise or ignorance, inherent motivations or (often arbitrary) social norms?
In my experience the majority of potential clients that I’ve interacted with have come to me with a goal, but very little knowledge of the lifestyle considerations or cost involved in achieving that goal. How do you turn the subjective to the objective, the qualitative to the quantitative, the abstract to reality? How do you bridge the gap and set them up to succeed?
Understanding WHO your client is, WHAT they want to achieve, and WHY they are pursuing it will allow you to intelligently discuss HOW you can help them along the way. Your intake process matters, the questions you ask matter, and allowing them to articulate their perceptions without interrupting matters. As trainers, we tend to see training as a priority as that is what our bias dictates, but often fail to understand the obstacles our clients face from a coherence standpoint. Questions to...
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Are You Setting The Table?

Aug 13, 2019

Environment often dictates the quality of a workout. A mix of familiarity, anticipation, and the right community (lifting partners/demographic/coaches) can create an overall feeling of eustress (as opposed to distress) respective to the session. This often impacts your experience much more than your program design and available equipment selection, and these are things that everyone recognizes (often subconsciously) and inherently appreciates.
This is service, creating an environment that drives engagement and perpetuates adherence. THIS is what creates a platform for your message to be heard.
As a trainer you should be trying to recreate those variables respective to each clients needs.
Ask yourself, how do you set the environment to create eustress rather than distress?
How do you communicate with them?
Do you care?
Would you train with you?

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